About
Date:Thursday, November 14, 2024 Time: 12:00 PM - 1:30 PM Instructor: Andrea Chrysanthou Level: Beginner to Intermediate Course overview: How we consume media has changed, so it stands to reason that how journalists discover and deliver news has had to adapt. The new media landscape presents new challenges for PR professionals. We must understand what compels journalists in this new era. This workshop will delve into how mistrust of media and reliance on social media news has changed the way newsrooms work, the type of content journalists are looking for now, and how to better pitch journalists so that we can ensure better coverage for our brands and clients. What the course includes: - A 1.5-hour live online session, including Q&A - A recording for review if unable to attend - A certificate of completion upon submitting a feedback form to signal course completion - Content Essentials: How the state of media today impacts media pitching - Research Techniques: - What journalists are looking for? - What role does social media play? - Risks and rewards of embargoed pitching
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